STAFF SKILLS TRAINING CASE STUDY

20% CPA REDUCTION FOR B2B COST PER QUALIFIED LEADS

20% CPA REDUCTION FOR B2B COST PER QUALIFIED LEADS

Staff Skills Training, an in person and online B2B learning solution for businesses and brands such as Vodafone, The NHS, Lloyds Bank and Just Eat to name a few, recently appointed Vouch as their performance marketing agency.

INVOLVMENT

lifecoaching-diploma-course-9d3a28bae5b304cd003c05009dbd8bfa

THE CHALLENGE

Training and development within employment continues to be one of the most aspirational reasons for new employees to stick with or choose an employer over another. Staff Skills Training are on a mission to spread the word of their 450+ CPD approved courses to all UK businesses of all sizes.

DATA AND INSIGHTS

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

OUR SOLUTION

With the B2B market being a lot smaller than the Direct to Consumer market, we had to be very efficient with our targeting. Instead of going after every business possible, we took a very methodical approach with data layers and by categorising our lead generation efforts by business sector. Allowing us to focus our advertising efforts within these varying sectors each quarter.

 

Our focus was based purely on quality and so we continuously enriched our lead data with third party technology. We led SST to focus on our core metric as being CPQL (Cost Per Qualified Lead), as opposed to just a cost per lead. The leads we generated were slightly more expensive, but they had a higher propensity to convert to a sale due to the high quality nature of our leads, generated through email and content marketing.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor