case study
Wonderbra -
Bounce back awareness for Wonderbra
The world’s most nostalgic and patented support bra, bought to fame with their push up plunge bra, seeked to re-establish themselves as a leader in bra support technology.
Bounce back awareness for nostalgic brand Wonderbra
+33%
Increase in unique visitors
4%
Increase in CTR
65%
Uplift in revenue
+40%
Increase in search term rankings
40%
MoM increase in email CRM data
+7.5x
ROAS from social management
"Working with the team is always a pleasure. They delivered full service social and paid media activity across our Wonderbra, Shockabsorber and Playtex brands."
Michaela Goldsmith
Brand Manager
Wonderbra
Brand
Wonderbra
Sector
eCommerce
Overview
Whilst being stocked across major high street stores, Wonderbra wanted to establish themselves as a digital leader on their own merit, without having to rely on retail partners for all e-Commerce sales.
Vouch were brought on to re-energise and amplify the Wonderbra brand through digital transformation.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
Vouch were tasked with growing conversions through a myriad of digital channels including Influencer Marketing, SEO, PPC, Paid Social, Creative ideation and video content.
Through these channels Vouch were able to maximise the long term approach of ranking for generic keyword terms around support bra’s, whilst capitalising on a digital strategy that saw Vouch create ad campaigns with over 1,000 ad assets over a five year period.
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