case study
Golf Fang - Expanded awareness to drive revenue growth
Golf Fang is a unique immersive experience where mini golf is taken to the extreme, with unique hole designs and street art around every corner.
Expanded awareness to drive revenue growth
35%
CPA Reduction
120%
ROAS Increase
80%
Reduction in CPC
400%
Increase in reach
Brand
Golf Fang
Sector
Hospitality
Services
Paid Social
PPC
Content Creation
Tracking and Reporting
Overview
Covers were down across all venues, and Golf Fang required a performance boost for digital. Following an audit of their digital activity, we identified key opportunities to improve both creative and performance.
Our creative team went into venue to capture highly energetic and engaging content which resonated with Golf Fang’s target audience. Our performance team restructured the Meta ad account and launched activity on TikTok to focus on Golf Fang’s KPIs, aiming to drive an uplift in brand awareness and bookings.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
By reviewing and expanding our audience targeting at top of funnel, the new campaign increased audience sizes across all venues to include locations within reasonable travel distances and increased our prospective audience base by 400%.
By A/B testing Golf Gang’s existing creative against our new video ads, the new creative reduced CPM and CPC values by 79% and the campaigns saw a huge uplift in booking revenue for all venues. This allowed us to scale budget based on performance, and contributed to a the highest revenue growth in December.
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