case study
Barrio Bars -
Website design &
Development
The iconic Barrio Bars know how to get a party started and keep it going till the early hours. Situated throughout Angel, Soho, Shoreditch, Covent Garden & Brixton, Barrio Bars bring a slap of Latin attitude to your local neighbourhood since 2007.
Raising the bar with a new website for Barrio Bars
With their recent growth trajectory in opening up multiple new bars both in and out of London, the new website had to match their futuristic, fun feel and performance driven growth rate.
+82%
Website traffic increase
+58%
Loading speed increase
Brand
Barrio Bars
Sector
Hospitality
Overview
Barrio Bars approached Vouch to design and develop a website that would effortlessly match the fun experience they have within their venues, whist allowing the marketing team to manage and scale the management, promotion and paid media of their weekly events.
The initial stage of our design and development with Barrio Bars was to plan, sitemap and wireframe every single page of the website before we got into the actual design stage.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Mobile first design and website development
At design stage we combined creative with performance, creating a unique look and feel to showcase the in-venue experience but also drive an increase in bookings and revenue.
At build stage, a mobile first and SEO optimised website integrated with DMN, Tonic and Airship achieved exceptional loading speeds through Google’s core web vitals tests. A fully customised Strapi CMS back-end with recurring events allowed for ease of management and ensure the site was flexible and future-proof to be ever changing and evolving.
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