case study
Immersive Gamebox -
making screen time social again
Immersive Gamebox – a new social entertainment gaming experience in the heart of London, Essex, Manchester and now North America is offering a new kind of 360 gaming experience. Started by the founder of Tough Mudder, Will Dean, invites young adults, couples, families and corporates to enjoy a new form of social screen time, together.
Making screen time social again
50%
CPA reduction
+250%
Driven ROI
7x
ROAS
+200%
Sale increase from advertising
"It's been a pleasure working with the team at Vouch, who have helped us launch into the UK market with the Immersive Gamebox experience via Social and Video Content."
David Spindler
Co-Founder
Immersive Gamebox
Brand
Immersive Gamebix
Sector
Hospitality
Overview
Immersive Gamebox required Vouch to drive awareness of the new venue and therefore increase bookings across their new locations through their search social channels.
Reaching and engaging with diverse audiences; including corporates, families and young adults, looking for a new kind of adventure activity.
To introduce the new immersive gaming experience to the fast-growing social entertainment industry, Vouch started by helping establish Immersive Gamebox across social media through showing the various games that could be played in first person mode.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
Paid Social played a huge part in driving revenue again for Puttshack post-pandemic. From sharing ‘covid safety’ content such as the creation of a new Safety Animation video and messaging to amplifying our venue/guest video creative to audiences, we tapped into the desires of our audiences who wanted to get out of the house and socialise again.
y creating relevant content for families, young adults and corporates, we were able to continuously drive these audiences through their targeted funnels.
Once we had established a loyal CRM base, our focus transitioned to amplifying conversions and loyalty through strategic email. This helped us increase the frequency of visits per person.
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