case study
The Cocktail Club -
Website design,
Development & brand video
The Cocktail Club is one of London’s last standing, wild and extraverted venues. From their nostalgic swinging bar lamps to theatrical ice-throwing bartenders, people leave TCC with a story to tell the following morning, that they would rather forget if they were anywhere else.
Bringing the wild experience of The Cocktail Club to life through video, front-end design and back-end web development.
TCC wanted to redesign their website and overall brand aesthetic. The focus was to create a website that not only mirrored the nature of their bars but also drove an increase in bookings.
Alongside the website, TCC wanted to create a brand video that truly caught the brand look and feel in a high energy, high impact way.
Alongside the website, TCC wanted to create a brand video that truly caught the brand look and feel in a high energy, high impact way.
+45%
Increase in unique visitors
+40%
Increase in web bookings
100%
Dwell time increased
30%
Bounce rate reduced
60%
Increase in organic search term rankings
40%
MoM increase in email CRM data
“Vouch worked tirelessly to create a website platform and video that not only represented our business, but also our customers, and their needs. Connecting us in ways that allow us to compete at the highest level.”
JJ Goodman
Founder & Creative Director
The Cocktail Club
Brand
The Cocktail Club
Sector
Hospitality
Overview
Vouch helped by creating a website with a clear identity and innovative integrations for added performance (such as the Cocktail Creator App, integrating into Design My Night, Airship and Toggle), whilst focusing heavily on bringing the TCC evening experience through to the design of the website.
Whilst the website was being developed Vouch Studio filmed and edited the brand video for the homepage which encapsulated the true vibe of TCC in 30 seconds. This amplified the vibrancy of the homepage, whilst providing new content for TCC paid social ads.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Mobile first design and website development
As a result, online booking covers rose by 40%, the average site dwell time increased by 52 seconds and the website is now being found for 60% more search terms than it was appearing for before.
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