Case Studies

To help boost overall brand awareness, generate a buzz and drive loyalty, Tortilla were giving away over half a million free burritos for national burrito day. Introducing: the ‘Tiny Hands’ campaign.

Original daily media budgets were scaled over 300% throughout the weekend due to high performance to produce more ROI.

Situated in Atlanta, Houston, Denver, Vegas, Boston and Chicago, Flight Club was down in revenue across all venues and required a push on digital to boost awareness and bookings. 

Toca Social is an innovative sports bar venue which combines interactive football experiences, tasty street food and live football.

Online booking covers rose by 40%, the average site dwell time increased by 52 seconds and the website is now being found for 60% more search terms than it was appearing for before.

Supporting this activity, Google Ads helped convert prospects searching for Rosa’s Thai and relevant keywords to drive bookings.

Launching a remastered cocktail collection to support their classic small plates and offering a free cocktail for customer bookings, it was time to make Dry January ‘wet’ and bring customers back into venue.

Following rigorous ad optimisation, the new ad content proved hugely successful, recording record breaking numbers of bookings in November.

Collaborating closely with the 200 Degrees team, we crafted creative assets that perfectly aligned with the brand, ensuring the delivery of the right message at each stage of the campaign, whilst also using language and CTA messages to optimise for purchases.

With the addition of the new ad creative driving reduced CPM and CPC values, the campaigns saw a huge uplift in booking revenue for all venues in 2023.

CRO, and a review of the user journey flow around the website was carried out to improve the conversion rate of website visitor to completed booking.

A fully customised Strapi CMS back-end with recurring events allowed for ease of management and ensure the site was flexible and future-proof to be ever changing and evolving.

From targeting relevant terms that ensured we ranked and displayed for guests instantly, to having pre-opening messaging online so we were top of mind for guests looking at what to do when freedom day came along.

Once we had established a loyal CRM base, our focus transitioned to amplifying conversions and loyalty through strategic email. This helped us increase the frequency of visits per person.

Launching across multiple countries with no brand awareness or localised content. As mattresses are not an everyday purchase, the ad content worked hard to drive conversions.

A/B testing was initiated to make sure we were always learning what was successful and what wasn’t working, always optimising our ads, we had ROI’s as high as 3,000%.

The leads we generated were slightly more expensive, but they had a higher propensity to convert to a sale due to the high quality nature of our leads, generated through PPC & paid social.

We amplified a 6 hour content day into a 6 month digital and OOH campaign for Tourism Malaysia. We identified our lead influencer, Kim-Joy (of the Great British Bake-off).

The variety in content, meticulous ad optimisation and key influencer promotions received a huge response across TikTok, Snapchat, and Instagram, achieving a ROAS well above industry average.

Through this content we were able to create a campaign called #MYCREED where each influencer told a story about their journey, experience and  and feelings towards their ‘personal’ signature smell.

Awareness driven sharing the importance of life insurance with younger audiences across social using touching stories from 2 different angles. Content amplified through email campaigns and organic social content.

Growing conversions through a myriad of digital channels including Influencer Marketing, SEO, PPC, Paid Social, Creative ideation and video content.

Each ad tool was operating profitably at an average of 3x ROAS across all brands, and had given the Cowshed brand a blended increase in ROI of 50%.

From these in-depth, actionable insights, New Era were able to bring their Cost Per Engagement down to £0.03 and worked to a cost per sale of £3.75 during campaign periods.

With ad messaging and content tailored to each audience segment, a targeted Paid Social and Google Ads campaign drove 2,000 traffic per month.

By using a mix of video and imagery content, a steady stream of conversions came through both Paid Search and Social, all whilst raising awareness of Randy Cow.

Ads where then published across social media to drive awareness to YourGamePlan which now has over 500+ student sign ups, contracts with The Guardian and is offering free courses to all.

Each ad tool was operating profitably at an average of 3x ROAS across all brands, and had given the Cowshed brand a blended increase in ROI of 50%.