case study
Tourism Malaysia -
Supporting Tourism Malaysia at the world travel market in London
Tourism Malaysia or Malays ia Tourism Promotion Board is an agency under the Ministry of Tourism, Malaysia. Tourism Malaysia required support in driving more awareness in the UK.
Driving awareness of Malaysia in the UK through influence
4
Brand ambassadors
15,000
Email acquired
12,000,000
Content engagements
95%
Overall positive sentiment
Overview
With only a two week deadline the world travel market was identified as the core venue to showcase the campaign and capture content.
Vouch were tasked with identifying UK based Malaysian influencers, with whom we could amplify awareness of the wonderful food, culture and general attractions Malaysia has to offer.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
We amplified a 6 hour content day into a 6 month digital and OOH campaign for Tourism Malaysia.
This was executed via our influencer database technology of 4 million global influencers (covering Youtube, TikTok, Instagram Twitch & Twitter), through which we were able to source, communicate and brief in the talent for this campaign.
We identified our lead influencer, Kim-Joy (of the Great British Bake-off). Kim showcased her heritage and cooking skills at the World Travel Market, whilst carrying out multiple podcast interviews and photoshoots within the 6 hour day. From this one day we were able to drive a successful 6 month campaign via paid social and OOH, enticing people to visit Malaysia.
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