case study
Tortilla - Lowest CPA values for burrito giveaway
Tortilla has over 60 venues across the UK, serving freshly made, award winning burritos and tacos to eat in or takeaway.
Lowest CPA values for burrito giveaway
To help boost overall brand awareness, generate a buzz and drive loyalty, Tortilla were giving away over half a million free burritos for national burrito day. Introducing: the ‘Tiny Hands’ campaign.
4M
Impressions
£0.9
Cost per click
51%
Click through rate
219K
New website users
Brand
Tortilla
Sector
Hospitality
Services
Paid Social
Content Creation
Ad Creation
Tracking and Reporting
Overview
Taking a phased approach, the campaign teased the giveaway with a set of creator-focused videos which played on the mischievous personality of the Tortilla brand.
Using a reach objective to get eyes on the brand and build hype, the campaign generated over 2m impressions across Meta and TikTok.
At phase 2, the campaign revealed the ‘Big Burrito Giveaway’, testing a mixture of brand-made and creator-made videos to drive loyalty sign ups. Switching to a traffic objective to drive volume of website visitors on the loyalty page, the campaign targeted both new and engaged audiences, the campaigns across Meta and TikTok and drove industry leading low cost engagement, clicks and landing page views, with over 2m impressions.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Notes of creativity in every booking
With custom conversion events set up via GA4, we were able to track both clicks of order now buttons and the the loyalty sign up button.
The end results? Over 34k new loyalty sign ups for Tortilla and a heap load of brand awareness.
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