case study
200 Degrees Coffee - Best Black Friday sale to date
200 Degrees Coffee is an independent specialty coffee roaster and operator of coffee shops across the UK. They provide hand-roasted coffee beans, coffee pods, and brewing equipment for home use. They also offer barista training courses and wholesale coffee solutions for businesses.
Best Black Friday Sale to date
The campaigns for Black Friday aimed to increase sales. The client brief included developing strategies to boost online and in-store purchases, utilising promotions, discounts, and marketing campaigns.
x11
ROAS
120%
Revenue growth
44%
CPA reduction
+244%
Total sales
Brand
200 Degrees Coffee
Sector
Hospitality and eCommerce
Services
Paid Social
PPC
Content Creation
Ad Creation
Tracking and Reporting
Overview
The goal was to maximise visibility and customer engagement during the high-traffic shopping period to drive significant revenue growth.
In order to drive an uplift in sales for the Black Friday campaign, we carefully revamped 200 Degrees' paid social ad accounts to optimise our full-funnel strategy. This involved a comprehensive approach, covering top of funnel activities for awareness and engagement, as well as middle of funnel tactics for retargeting, conversion-focused ads, and the seamless integration of lookalike audiences.
Furthermore, we leveraged CRM data for lapsed customer retention in our bottom of funnel retargeting campaigns.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Notes of creativity in every booking
Collaborating closely with the 200 Degrees team, we crafted creative assets that perfectly aligned with the brand, ensuring the delivery of the right message at each stage of the campaign, whilst also using language and CTA messages to optimise for purchases.
The campaign culminated in remarkable metrics: a ROAS of x11, revenue growth of 120%, CPA reduction of 44%, and total sales soaring by 244%, all compared to the previous year, leading to the most successful Black Friday sale to date.
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