case study
Cowshed -
Revitalising Cowshed products online
Cowshed started with a simple mission: to inject a little country calm into people's busy lives. Today the spas and treatment-led natural therapies are famous worldwide for their originality, character and uncompromising attitude to quality.
Revitalising Cowshed products online
45%
CPA Reduction
50%
ROI growth YoY
3x
ROAS
+22%
Monthly sales
"A successful and pleasurable partnership. Vouch delivered full-service paid media activity for four of our Soho House brands Cowshed, Neville, Cheeky and the launch of Soho Home. Delivering a 30% ROI over 12 months."
Demetrius Williams
eCommerce Manager
CowShed
Overview
Soho House had tasked Vouch with increasing their Direct to Consumer brands (Cowshed, Neville and Cheeky) digital awareness and overall ROI through a myriad of digital channels including; PPC and Paid Social.
Vouch kicked off activity with Cowshed by helping launch all three brands into the paid social, whilst our paid search focus ensured we cleaned up the existing Google and Bing PPC accounts, then re-structuring them with additional Google Display & retargeting ads, and Google shopping feed ads.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
The accounts were refined, down to the product level of each brand, with in-depth keyword focused ads for each different audience demographic. Ad buying, creative and copywriting was optimised daily for the initial 3 months.
Whilst the key focus was on the low hanging fruit, Vouch also focused on growing awareness and conversions through paid social with the use of macro and micro influencers leading the creative.
6 months into account management, Vouch had an in-depth strategy for every part of Google’s advertising platform. Each ad tool was operating profitably at an average of 3x ROAS across all brands, and had given the Cowshed brand a blended increase in ROI of 50%.
6 months into account management, Vouch had an in-depth strategy for every part of Google’s advertising platform. Each ad tool was operating profitably at an average of 3x ROAS across all brands, and had given the Cowshed brand a blended increase in ROI of 50%.
This increase in ROI was driven by a number of factors, including:
– Product price and offer testing
– Shipping cost testing
– Cost per click reduction through very specific demographic, keyword and location, coupled with ongoing landing page optimisation.
– Product price and offer testing
– Shipping cost testing
– Cost per click reduction through very specific demographic, keyword and location, coupled with ongoing landing page optimisation.
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