case study

Creed -
Growing Creed's social awareness

Creed Fragrances the luxury perfume house dedicated to the artisan fragrances for men and women, began it’s story in 1760, being worn by King George III, before relocating to France in 1854, when Napoleon III appointed Creed as an official supplier to the royal household.

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Real engagement whilst growing Creed's social awareness

30%

Sales inc. influencer campaigns

+30%

Sales following social media engagement

1,800

New monthly email leads

50%

Social community growth

Brand

Creed Fragrances

Sector

eCommerce

Services

Social Media Management

Community Management

Influencer Marketing

Creative

Overview

Vouch were appointed to provide the annual social strategy for Creed, to manage the social community for and identify micro and macro influencers in order to deliver a campaign relevant to their target demographic.

Grow the brand and deliver in store solutions for the launch of the new Mayfair, London flagship store.

Vouch managed the social community for Creed, predominantly across Instagram, Pinterest & Facebook. Aesthetics were key and strategic partnerships with relevant influencers allowed the Creed community to grow 50% within the first 3 months of activity.

High performing hospitality marketing approach

Gathering Insights and Channel Audit

To improve tracking capabilities

Producing New Creative Content

Highlighting the unique experiences in hospitality

Optimising Audience Targeting

Optimising and improving marketing performance

Performance Tracking

Tracking the record breaking number of bookings

Our Solution

Vouch worked with over 10 high profile influencers that were real advocates of creed fragrances. Through this content we were able to create a campaign called #MYCREED where each influencer told a story about their journey, experience and and feelings towards their ‘personal’ signature smell.

This was seeded to millions in order to raise awareness, which ultimately led to a 50% increase in digital sales.

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Vouch Global, Performance Marketing Agency

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