case study
Wahaca - Data capture driving campaign
Wahaca is a leading UK restaurant serving delicious small plates inspired by the streets of Mexico.
Data capture driving campaign
Understanding that January is typically the slowest month in hospitality, Wahaca needed a digital campaign to drive footfall in venue.
300K+
Impressions
3K+
Landing page views
£0.24
Cost per click
£0.53
Cost per landing page view
Brand
Wahaca
Sector
Hospitality
Services
Paid Social
Content Creation
Ad Creation
Tracking and Reporting
Overview
Launching a remastered cocktail collection to support their classic small plates and offering a free cocktail for customer bookings, it was time to make Dry January ‘wet’ and bring customers back into venue.
Our creative team came into venue to capture highly engaging video content of the new cocktails in action to drive interest on Meta.
With the main objective of driving sign ups online, we implemented custom conversion event tracking for the Airship sign up form.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Notes of creativity in every booking
Using a traffic campaign, we targeted new audiences through relevant interests and booking lookalikes, as well as retargeting and lapsed customers via CRM data.
To find the sweet spot in terms of performance, we A/B tested different creative messaging and hero cocktails within the videos, generating super low cost landing page views with cocktail voucher redemptions filling the venues.
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