case study
Fresh Ego Kid -
A fresh approach to paid social using influencer marketing
Fresh Ego Kid, the brainchild of ex-professional footballer Marvin Morgan, has a large influential following amongst the sporting and music world, in particular football. Whilst being stocked in major high street stores such as JD Sports, Footlocker and Harvey Nichols to name a few, Fresh Ego Kid is a brand hugely powered by influence, with names, such as James Maddison, Anthony Joshua, Dele Alli and Romelu Lukaku regularly being seen in FEK clothing.
Digital activation to boost online sales
165,000
Monthly Visitors
2,500
Monthly sales
4%
Click through rate
45s
Av. video view time
33%
MoM inc. in web traffic
7.3x
YoY inc. in revenue
"Vouch are the real deal. They understand the culture, and have helped us position our content & ambassadors in order to maximise sales with our largest Q4 to date following Black Friday."
Marvin Morgan
Founder
Fresh Ego Kid
Brand
Fresh Ego Kid
Sector
eCommerce
Services
Paid Search
Paid Social
Influencer Marketing
Overview
Our task was to utilise influencer branded content within a paid social and paid search environment, with the vision of driving 5x ROI.
We needed to utilise different sales funnels for different audiences we were targeting. Our content stories were vast and included focus the background of the company, the owner, and the influencers who represented the brand. All these stories were to create one journey through to sale conversion.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
We used footballers from each team and targeted the fans and lookalike audiences for each of these, utilising each influencer to build the brand awareness funnel, which would eventually help to build sales.
Ads were run side by side, ensuring we always had brand awareness and conversion ads live. A/B testing was initiated to make sure we were always learning what was successful and what wasn’t working, always optimising our ads, we had ROI’s as high as 3,000%.
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