case study
Puttshack -
Digital activation to boost online sales
Puttshack ripped up the rule book when it came to traditional ‘mini golf’ by creating the most innovative and technically advanced golfing experience in town.
Powered by the same technology as Top Golf (their founders), Puttshack brings people together through high-tech mini golf, delicious food and scrumptious cocktails in the heart of London’s Westfield White City, Bank, Essex and the USA.
Powered by the same technology as Top Golf (their founders), Puttshack brings people together through high-tech mini golf, delicious food and scrumptious cocktails in the heart of London’s Westfield White City, Bank, Essex and the USA.
Digital activation to boost online sales
£153K
Spend
£1.15M
Revenue
25,900
Bookings
£5.95
Per booking
"The team at vouch are not only a pleasure to work with but are also focussed on delivering real results which deliver great ROI and a tangible impact on our business."
Rosie Mirehsan
Marketing Manager
Puttshack
Brand
Puttshack
Sector
Hospitality
Overview
After 2 years of being indoors and socially distancing, we were challenged to bring guests back into play safely at Puttshack having had their venue doors closed for almost 2 years.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
Paid Social played a huge part in driving revenue again for Puttshack post-pandemic. From sharing ‘covid safety’ content such as the creation of a new Safety Animation video and messaging to amplifying our venue/guest video creative to audiences, we tapped into the desires of our audiences who wanted to get out of the house and socialise again.
For Paid Search, we were online and present as soon as doors were scheduled to open and once the venues could welcome guests again.
From targeting relevant terms that ensured we ranked and displayed for guests instantly, to having pre-opening messaging online so we were top of mind for guests looking at what to do when freedom day came along.
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