case study
GRAFT3R -
Influencer collab drives huge return
Leading UK streetwear clothing brand, GRAFT3R, is uniquely rooted in the DNA of British youth lifestyle and culture. The brand embodies the traits of hard work and dedication to inspiring its followers to strive for greatness.
Talent led paid social drives huge return for GRAFT3R
400%
Sales uplift
9x
Av. ROAS
200%
CPA reduction
650%
Return on investment
"Vouch have helped change the game for us. From start up to scale up, Vouch have been fundamental to getting us on our way to 200% YoY growth."
Dajan Bleau
Founder
GRAFT3R
Brand
GRAFT3R
Sector
eCommerce
Overview
By harnessing the power of up-and-coming influencers within the music and football scene, the brand has gone from strength to strength. With rising stars like OFB, Morrisson and Phil Foden wearing key collections, GRAFT3R is established as a “brand to watch” within the UK streetwear scene (Complex, 2021).
After two years of solidifying an online presence, the brand was ready to take things to the next level with a new website as well as wanting to increase advertising spend whilst launching three new clothing collections with key talent, Morrisson, OFB and Rhian Brewster.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
Taking on learnings from previous campaigns, a carefully crafted paid media strategy was implemented.
Each collection was launched at separate stages throughout the year, generating demand to maximise sales impact. A variety of UCG, static and video ads ensured content was constantly refreshed and engaging.
Following a successful test and learn approach, the variety in content, meticulous ad optimisation and key influencer promotions received a huge response across TikTok, Snapchat, and Instagram, achieving a ROAS well above industry average.
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