PPC - Paid Search success through generic keyword experimentation

Paid Search continues to be a vital part of how your most valuable customers search for brands, products, and services similar to yours. At Vouch, we create campaigns that drive efficiency, maximise incremental revenue, and keep you ahead of the competition.
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We achieve this through our 'Restless Minds' approach, which combines a human-centric strategy with cutting-edge technology.

see Our approach

The PPC Agency that drives Meaningful Growth through Paid Search

As a Paid Search Agency obsessed with data, our passionate PPC experts focus on one single objective: growth. Our client's bottom line performance is our north star, and defines what we do and how we do it. We strive to deliver meaningful and scalable growth in PPC through a variety of tactics.

The PPC landscape has drastically shifted over the past few years, which is why we stay at the cutting edge of search through our close partnerships with leading platforms such as Google, Amazon PPC, Microsoft Bing, Reddit and now TikTok. With the growing number of daily searches on TikTok, having a comprehensive strategy is more crucial than ever.

Vouch are ideally positioned to integrate creative assets into the search landscape, ensuring that the creative elements of Paid Search and Performance Max campaigns align seamlessly with the technical requirements of PPC.

Our PPC Philosophy

Embark on a journey of marketing transformation with Vouch Performance. Our three-step process, carefully crafted for maximum impact, revolves around engaging your audience, inspiring lasting connections, and fostering meaningful relationships.

Generating Growth

Leveraging PPC to create demand and capture it across all levels of the funnel.

Optimising for ROI

Balancing revenue and profitability within budgets while addressing specific business needs.

Innovation

Testing and utilising the latest technology, both within and outside of Google’s ecosystem.

Stories of us delivering effective Creative & Performance campaigns

Read about how we drive performance in mind with creative at the forefront of our strategies

Paid Social

PPC

Content Creation

Telling the story of wine beyond the glass Vagabond Wines

Paid Social

PPC

Content Creation

Record breaking black Friday

Digital activation to boost online sales for Puttshack

How we make it happen

PPC platform specialists with our Three-Step approach

Empathy

Utilise social listening, competitor insights, and data analysis to understand your audience’s needs.
Build a PPC strategy and craft standout ads that resonate with your audience.
Implement strategic bid and ad-frequency management for optimal visibility across brand and generic terms.

Restless Minds

Continuously test and refine ad copy, sitelinks, and extensions.
Run experiments across audience segments and generic keywords to identify winning strategies.
Scale your Paid Search performance by leveraging insights from ongoing experiments.

Amplify

Establish winning audiences and refine ad copy and keywords based on conversion data.
Use audience profiling tools to target the right people on the right platforms, ensuring personalised and meaningful connections.

Performance Max: The Future of PPC

We embrace Performance Max (PMAX) as the future of digital advertising. PMAX combines multiple ad formats: Shopping, Video, Search, Display, and more into a single, AI-driven campaign. Our approach includes:

Ecommerce Setup

A full mix of ad types, including Shopping feeds, videos, search headlines, and images.

Hospitality Setup

For brands without a shopping feed, we focus on video and image assets to drive top-of-funnel activity.

Asset Optimisation

We ensure your campaigns are fed with high-quality, diverse assets to maximise performance.

Shopping Campaigns

While PMAX is our preferred choice for high-margin products, Standard Shopping campaigns remain valuable for low-margin or low-conversion products. Standard Shopping provides finer control over spend and detailed product-level reporting.

Search Campaigns

Search campaigns are critical for driving highly targeted, intent-driven traffic. We focus on:

Brand Search

Protecting your brand from competitors and capturing high-intent traffic.

Generic Search

Prospecting in new markets and capturing demand through long-tail keywords.

Display & Remarketing

We leverage display advertising to showcase your products to new customers with engaging visuals, allowing for a broader reach and prospecting in new ad spaces.Remarketing allows for impactful re-engagement with those who have interacted with your brand in the past, which ensures your brand is top-of-mind, leading to incremental conversion driving.

Executing profitable Paid Search campaigns

To feed our appetite for performance, we tested each creative with countless alternatives, optimising colours, message and audience targeting with each creative iteration.

Scroll-stopping creative combined with data driven media buying

To feed our 'Restless Minds' appetite for Paid Social Advertising, we relentlessly test each Ad creative with countless alternatives. Optimising the Ad hooks, colours, Ad copy, audience targeting and bidding strategies within each experimentation. This process allows us to achieve unrivalled results in terms of bookings, leads and sales for the brands we work with.

Why Choose Vouch?

Data-Driven

We use advanced analytics and forecasting tools to ensure your campaigns deliver measurable results.

Always Testing

Our “always-on” testing approach ensures continuous optimisation and innovation.

Cutting-Edge Technology

As members of the Google Accelerated Growth Programme, we have access to beta tools and the latest PPC advancements.

Transparency

We provide granular reporting and regular updates to keep you informed every step of the way.

“The team at Vouch are not only a pleasure to work with but are also focused on delivering real results which deliver great ROI and a tangible impact on our business."

"From the bottom of my heart I can honestly say that you guys go above and beyond for us. It's amazing what you have done. Seriously i don't know how we would have done this without you."

"A successful and pleasurable partnership. Vouch delivered full-service paid media activity for four of our Soho House brands Cowshed, Neville, Cheeky and the launch of Soho Home. Delivering a 30% ROI over 12 months."

"Working with the team is always a pleasure. They delivered full service social and paid media activity across our Wonderbra, Shockabsorber and Playtex brands."

“Vouch worked tirelessly to create a website platform and video that not only represented our business, but also our customers, and their needs. Connecting us in ways that allow us to compete at the highest level.”

"Working with Vouch is always a pleasure. Our recent content and paid media campaign was a pleasure. Helping position Tefal in a completely new way across social."

"Vouch team continue to provide us with valuable social insight & strategy in the build-up to our influencer events and paid digital campaigns."

"It feels like they are an extension of our own team, working collaboratively to achieve our goals. If you’re looking for a digital agency that will go above and beyond to help your business, I wholeheartedly recommend Vouch."

Find out what we can do for your business

Are you wanting to grow your Performance Marketing or upweight your creative and website performance?
Book a call with one our experts to discuss your challenges and see how we can help you get the results you need.

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