PPC - Paid Search success through generic keyword experimentation

Paid Search continues to be a vital part of how your most valuable customers search for brands products and services similar to yours. We create campaigns that drive efficiency and maximise on incremental revenue whilst staying ahead of the competition.

We do this through our 'Restless Minds' approach, taking a human-centric approach to paid search. This allows us to build out new audiences by maximising generic keyword traffic.

see Our approach

The PPC Agency that drives incremental growth through Paid Search

As a Paid Search Agency obsessed by data our passionate PPC experts grow our clients' accounts through the best bidding automation tools in the market, including the power of PPC AI technology.

We apply granular creativity in our copywriting and performance scripts that are paired with market leading automation technology, allowing us to manage complex accounts at scale.
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The PPC landscape has drastically shifted over the past few years, which is why we continue to stay at the cutting edge of search through our close partnerships with leading platforms such as Google, Amazon PPC, Microsoft Bing, Reddit, Gmail, Performance Max, Baidu and Yandex. New comers such as TikTok are to also be included in the new Search Engine mix.

Vouch are perfectly placed for the integration of creative assets into the search landscape, therefore ensuring the creative assets of Paid Search and Perfromance Max campaigns, integrate well with the technical aspects of PPC.

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Stories of us delivering effective Creative & Performance campaigns

Read about how we drive performance in mind with creative at the forefront of our strategies

Paid Social

PPC

Content Creation

Telling the story of wine beyond the glass Vagabond Wines

Paid Social

PPC

Content Creation

Record breaking black Friday

Digital activation to boost online sales for Puttshack

How we make it happen

PPC platform specialists with our Three-Step approach

Embark on a journey of marketing transformation with Vouch Performance. Our three-step process, carefully crafted for maximum impact, revolves around engaging your audience, inspiring lasting connections, and fostering meaningful relationships.

Empathy

Utilising social listening, competitor insights, qualitative and quantitative data to understand the needs and wants of the target audiences.
Build out the PPC Ad strategy and craft standout Ads that resonate with your audience's wants.
Implement strategic bid and ad-frequency management to maintain optimal visibility across varying brand and generic terms.

Restless Minds

Begin to understand what Ad copy is gathering traction. Create additional Ad variations, sitelinks and extensions of the winning creative and continue to test.
Continue to run experiements across varying audience segments and generic keywords.
Additional insights and experiments carried out, leading to the right creative style and audiences that scales your Paid Search performance.

Amplify

Establish wining audiences that we can speak to through the right keywords and Ad copy.
An understanding of the Ad copy and keywords that are driving the most conversions through the Restless Minds stage.
Utilize audience profiling tools to strategically target the right people on the right platforms, ensuring a personalized and meaningful connection.

Executing profitable Paid Search campaigns

To feed our appetite for performance, we tested each creative with countless alternatives, optimising colours, message and audience targeting with each creative iteration.

Scroll-stopping creative combined with data driven media buying

To feed our 'Restless Minds' appetite for Paid Social Advertising, we relentlessly test each Ad creative with countless alternatives. Optimising the Ad hooks, colours, Ad copy, audience targeting and bidding strategies within each experimentation. This process allows us to achieve unrivalled results in terms of bookings, leads and sales for the brands we work with.

“The team at Vouch are not only a pleasure to work with but are also focused on delivering real results which deliver great ROI and a tangible impact on our business."

"From the bottom of my heart I can honestly say that you guys go above and beyond for us. It's amazing what you have done. Seriously i don't know how we would have done this without you."

"A successful and pleasurable partnership. Vouch delivered full-service paid media activity for four of our Soho House brands Cowshed, Neville, Cheeky and the launch of Soho Home. Delivering a 30% ROI over 12 months."

"Working with the team is always a pleasure. They delivered full service social and paid media activity across our Wonderbra, Shockabsorber and Playtex brands."

“Vouch worked tirelessly to create a website platform and video that not only represented our business, but also our customers, and their needs. Connecting us in ways that allow us to compete at the highest level.”

"Working with Vouch is always a pleasure. Our recent content and paid media campaign was a pleasure. Helping position Tefal in a completely new way across social."

"Vouch team continue to provide us with valuable social insight & strategy in the build-up to our influencer events and paid digital campaigns."

"It feels like they are an extension of our own team, working collaboratively to achieve our goals. If you’re looking for a digital agency that will go above and beyond to help your business, I wholeheartedly recommend Vouch."

Find out what we can do for your business

Are you wanting to grow your Performance Marketing or upweight your creative and website performance?
Book a call with one our experts to discuss your challenges and see how we can help you get the results you need.

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