SHOCK ABSORBER CASE STUDY

SHOCKING THE SYSTEM FOR SHOCK ABSORBER WITH PAID MEDIA

SHOCKING THE SYSTEM FOR SHOCK ABSORBER WITH PAID MEDIA

Shock Absorber are the world’s most supportive sports bra, designed to reduce the amount of potentially damaging bouncing that breasts are subjected to during vigorous sports and exercise.

INVOLVMENT

THE CHALLENGE

Develop brand awareness and move Shock Absorber from a technical sports bra positioning to a more lifestyle brand (emotion, femininity, and fashionable).

DATA AND INSIGHTS

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OUR SOLUTION

Using social listening tools we were able to discover a growing trend within athletics was ‘Parkour’ (or ‘Free Running’). This was a niche that we could relate back to Shock Absorber.

Vouch created a 4 phase campaign strategy using a relevant ambassador, multiple influencers, targeted audiences, interests, paid media and organic traffic.

We delivered a successful video campaign that we amplified across mobile display & social retargeting, driving conversions across the Shock Absorber website and Amazon (to optimise the best conversion rates).

The unique core of the campaign was to use ’#SHOCKYOURSYSTEM’ advocacy campaign’ through REAL WOMEN, encouraging real women to share how their sport or lifestyle ‘shocked the norm’ of what people expected from females. This type of Vouch advocacy increased the brand’s social online presence organically by 2.6M viewers over a 4 week campaign period.

The campaign delivered awareness to action. The success of the #SHOCKYOURSYSTEM campaign helped reposition Shock Absorber’s online brand presence from just a ‘run’ bra to an ‘all activity’ bra for active/real women.

 

"Working with the team is always a pleasure. They delivered full service social and paid media activity across our Wonderbra, Shockabsorber and Playtex brands."