BRAND AMBASSADORS
SALES UPLIFT
CAMPAIGN ENGAGEMENTS
SOCIAL FOLLOWER GROWTH
In maximising the brand awareness for Rich Fashion, we needed to capture what they stood for, which was an affordable, ethical, & luxury Fashion brand. We needed to do this by using social influencers who fit in well with the brand to give the campaign an authentic feel (Green Tick Influencers).
When identifying the influencers, we used Vouch’s Ambidex™ tool, a social demographics insight tool that allows us to understand the true audience following of each influencer (understanding their demographic profile), Therefore ensuring they are relevant to the brand. We handpicked 8 green tick influencers, however the real win was within Ashley James (Made in Chelsea) & Charlotte De Carle (Bitter Sweet DJ).
Following the campaign we gained access to multiple red carpets and festivals, allowing free press coverage and extended coverage across other celebrity profiles, such as Gok Wan & Holly Willoughby to name a few. Once this content was scaled into ad creative, we were able to grow sales by 40% within a 60 day campaign period for Rich Fashion.
"Vouch delivered an impressive content and influencer campaign that truly captured the heart of Rich Fashion, as well as connected with our core audience. Not only was the campaign a success their smart strategies kept sales coming in through paid media for months post the influencer campaign push."
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