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Rich Fashion Case Study | Vouch Global - Vouch Global

RICH FASHION CASE STUDY

INTRODUCING RICH FASHION THROUGH RICH CONTENT

INTRODUCING RICH FASHION THROUGH RICH CONTENT

Vouch were appointed to drive develop brand awareness for Rich Fashion during their summer launch.

INVOLVMENT

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THE CHALLENGE

In maximising the brand awareness for Rich Fashion, we needed to capture what they stood for, which was an affordable, ethical, & luxury Fashion brand. We needed to do this by using social influencers who fit in well with the brand to give the campaign an authentic feel (Green Tick Influencers).

DATA AND INSIGHTS

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OUR SOLUTION

When identifying the influencers, we used Vouch’s Ambidex™  tool, a social demographics insight tool that allows us to understand the true audience following of each influencer (understanding their demographic profile), Therefore ensuring they are relevant to the brand. We handpicked 8 green tick influencers, however the real win was within Ashley James (Made in Chelsea) & Charlotte De Carle (Bitter Sweet DJ).

Following the campaign we gained access to multiple red carpets and festivals, allowing free press coverage and extended coverage across other celebrity profiles, such as Gok Wan & Holly Willoughby to name a few. Once this content was scaled into ad creative, we were able to grow sales by 40% within a 60 day campaign period for Rich Fashion.

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