NEW SKILLS ACADEMY CASE STUDY

CREATIVE AND PERFORMANCE FROM STARTUP TO ACQUISITION

CREATIVE AND PERFORMANCE FROM STARTUP TO ACQUISITION

New Skills Academy, an award winning, online course platform, appointed Vouch as their creative and performance digital marketing agency four years ago. Vouch have since gone on to support New Skills Academy across PPC, Paid Social, Programmatic Display and Creative services.

Following the growth in their digital transformation New Skills Academy have recently been acquired, a journey which has been great to witness whilst supporting in this journey from the front line from startup to scale up.

INVOLVMENT

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THE CHALLENGE

Vouch were tasked with inspiring new customers to enroll to New Skills Academy and learn a subject to aid their career progression or a new hobby. In turn the business objective was to maximise the ROI of their performance marketing.

DATA AND INSIGHTS

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OUR SOLUTION

Weekly creative refreshes across PPC, Programmatic and Paid Social channels (including TikTok, Snapchat, Instagram, Facebook, Pinterest and Reddit), ensured we continually had hundreds of static, video and UCG creative assets to maximise brand awareness, A/B test and optimise until seeing consistent month on month Return On Ad Spend of 8x, across UK, North America and EMEA markets.

Establishing email as one of the highest Life-Time Value conversion channels for New Skills Academy, led us to emphasis our efforts on the optimisation on lead generation. This coupled with high conversion email funnels for new and repeat customers led to an incremental increase of ROI of 50% before the acquisition.

"Vouch continues to deliver beyond our expectations with their clever paid media, programmatic and youtube campaigns. Their slick approach to potential customer profiles and targeting has driven positive growth for our business month on month for the past few years. We're looking forward to our continued growth."