HANNAH NIJSTEN CASE STUDY

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WELCOME TO THE METAVERSE

DIGITAL ACTIVATION TO BOOST ONLINE SALES

Fresh Ego Kid, the brainchild of ex-professional footballer Marvin Morgan, has a large influential following amongst the sporting and music world, in particular football. Whilst being stocked in major high street stores such as JD Sports, Footlocker and Harvey Nichols to name a few, Fresh Ego Kid is a brand hugely powered by influence, with names, such as James Maddison, Anthony Joshua, Dele Alli and Romelu Lukaku regularly being seen in FEK clothing.

INVOLVMENT

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THE CHALLENGE

Our task was to utilise influencer branded content within a paid social and paid search environment, with the vision of driving 5x ROI.

We needed to utilise different sales funnels for different audiences we were targeting. Our content stories were vast and included focus the background of the company, the owner, and the influencers who represented the brand. All these stories were to create one journey through to sale conversion.

DATA AND INSIGHTS

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OUR SOLUTION

We used footballers from each team and targeted the fans and lookalike audiences for each of these, utilising each influencer to build the brand awareness funnel, which would eventually help to build sales.

Ads were run side by side, ensuring we always had brand awareness and conversion ads live. A/B testing was initiated to make sure we were always learning what was successful and what wasn’t working, always optimising our ads, we had ROI’s as high as 3,000%.

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