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Our task was to utilise influencer branded content within a paid social and paid search environment, with the vision of driving 5x ROI.
We needed to utilise different sales funnels for different audiences we were targeting. Our content stories were vast and included focus the background of the company, the owner, and the influencers who represented the brand. All these stories were to create one journey through to sale conversion.
We used footballers from each team and targeted the fans and lookalike audiences for each of these, utilising each influencer to build the brand awareness funnel, which would eventually help to build sales.
Ads were run side by side, ensuring we always had brand awareness and conversion ads live. A/B testing was initiated to make sure we were always learning what was successful and what wasn’t working, always optimising our ads, we had ROI’s as high as 3,000%.