Providing food, drink and fun times for everyone, Big Penny Social is an enormous pub and community venue in Blackhorse Lane, Walthamstow, E17, with masses of space, live events and a big sunny beer garden.
Big Penny required a high converting website that represented their brand experience on the front-end, drove bookings, and was easy to manage without any specialist developer knowledge.
A mobile-first website with a mixture of video and static content created a unique brand experience which drove conversions. Integrations with booking APIs, DMN and Dice Tickets, combined with Sticky ‘Book Now’ buttons and a clean user experience for events, allowed users to make bookings with ease.
With SEO front of mind, the site is extremely fast loading and optimised for localised SEO. API integrations with Airship and Monday.com ensured all data was connected, allowing Big Penny to create data capture campaigns quickly and easily.
Using a Strapi CMS, the back-end was fully customised with each page broken down into key components which could be dragged, dropped and edited at will. Content used on any page could be duplicated and applied to any other page at speed. This provided an ever evolving website experience which represents the exciting and ever changing social experience at Big Penny Social.