RETURN ON ADVERTISING SPEND
Marinated meats, the freshest veg and moreish sides, Roast In A Box perfectly packs everything you need for your Sunday Roast.
But it’s more than just just high quality food delivered to your doorstep – people, flavour and vibes are at the heart of this special brand.
Initially starting as BBQ In A Box, the brand was born out of the first UK lockdown as a hobby by passionate founder, AJ Mair. Turning attention to Winter, Roast In A Box was launched and ready to take on the ‘recipe box’ market.
After a positive initial reaction, the brand aimed to up-scale activity for Mother’s Day. The new Mother’s Day In A Box menu included American style pancakes, a choice of any signature Roast, apple crumble and Sparkling Rosé.
To reach wider audiences and increase conversions, a digital campaign strategy and new website – streamlined for eCommerce – was required.
With high quality product imagery and a smooth check-out process, the new website provided a quick and clean user experience. To drive interest and conversions, customer testimonials and magazine features were used to provide advocacy and authenticity.
Selecting key elements from the new Mother’s Day menu, static and video social ad variants were carefully targeted to relevant audience segments across the awareness, consideration and decision stages of the buyer journey.
A record-breaking weekend for Roast In A Box, the eCommerce activation drove a 70% uplift in sales and 107% increase in revenue.
Within the paid social campaign, the Mother’s Day In A Box video drove awareness to new audiences and provided a ROAS of 9.80x, while static UCG image and carousel ads provided a ROAS of 6.80x within retargeting.