WONDERBRA CASE STUDY

BOUNCE BACK AWARENESS FOR WONDERBRA

BOUNCE BACK AWARENESS FOR NOSTALGIC BRAND WONDERBRA

The world’s most nostalgic and patented support bra, bought to fame with their push up plunge bra, seeked to re-establish themselves as a leader in bra support technology.

INVOLVMENT

THE CHALLENGE

Whilst being stocked across major high street stores, Wonderbra wanted to establish themselves as a digital leader on their own merit, without having to rely on retail partners for all e-Commerce sales.

Vouch were brought on to re-energise and amplify the Wonderbra brand through digital transformation. 

DATA AND INSIGHTS

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OUR SOLUTION

Vouch were tasked with growing conversions through a myriad of digital channels including Influencer Marketing, SEO, PPC, Paid Social, Creative ideation and video content.

 

Through these channels Vouch were able to maximise the long term approach of ranking for generic keyword terms around support bra’s, whilst capitalising on a digital strategy that saw Vouch create ad campaigns with over 1,000 ad assets over a five year period.

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