Wonderbra Case Study

BOUNCE BACK AWARENESS FOR WONDERBRA

+33%

INCREASE IN UNIQUE VISITORS

4%

INCREASE IN CTR

65%

UPLIFT IN REVENUE

+40%

INCREASE IN SEARCH TERM RANKINGS

40%

MOM INCREASE IN EMAIL CRM DATA

7.5x

ROAS FROM SOCIAL MANAGEMENT

BOUNCE BACK AWARENESS FOR NOSTALGIC BRAND WONDERBRA

The world’s most nostalgic and patented support bra, bought to fame with their push up plunge bra, seeked to re-establish themselves as a leader in bra support technology.

INVOLVMENT

Paid Search
Paid Social
Influencer Campaign Strategy
Creative Direction
Programmatic
CRO
Email
Content Creation

FIND OUT MORE

THE CHALLENGE

Whilst being stocked across major high street stores, Wonderbra wanted to establish themselves as a digital leader on their own merit, without having to rely on retail partners for all e-Commerce sales.

Vouch were brought on to re-energise and amplify the Wonderbra brand through digital transformation.

OUR SOLUTION

Vouch were tasked with growing conversions through a myriad of digital channels including Influencer Marketing, SEO, PPC, Paid Social, Creative ideation and video content.

Through these channels Vouch were able to maximise the long term approach of ranking for generic keyword terms around support bra’s, whilst capitalising on a digital strategy that saw Vouch create ad campaigns with over 1,000 ad assets over a five year period.

"Working with the team is always a pleasure. They delivered full service social and paid media activity across our Wonderbra, Shockabsorber and Playtex brands."

Michaela Goldsmith, Brand Manager