OVERALL POSITIVE SENTIMENT
Tourism Malaysia required support in driving more awareness in the UK.
The core focus for this campaign was to maximise brand awareness through Malaysian relevant influencers and paid advertising.
With only a two week deadline the world travel market was identified as the core venue to showcase the campaign and capture content. Vouch were tasked with identifying UK based Malaysian influencers, with whom we could amplify awareness of the wonderful food, culture and general attractions Malaysia has to offer.
We amplified a 6 hour content day into a 6 month digital and OOH campaign for Tourism Malaysia.
This was executed via our influencer database technology of 4 million global influencers (covering Youtube, TikTok, Instagram Twitch & Twitter), through which we were able to source, communicate and brief in the talent for this campaign. We identified our lead influencer, Kim-Joy (of the Great British Bake-off). Kim showcased her heritage and cooking skills at the World Travel Market, whilst carrying out multiple podcast interviews and photoshoots within the 6 hour day. From this one day we were able to drive a successful 6 month campaign via paid social and OOH, enticing people to visit Malaysia.