case study
Things Happen -
Helping drive over 1,000 new life insurance policies each month
Things Happen Life Insurance, a subsidiary of Priority Protection have always been committed to delivering the best in class Life Insurance support.
Helping drive over 1,000 new life insurance policies each month
2
Brand ambassadors
+70%
Content dwell time
+4,000
Monthly lead enquires
+1,000
Monthly policies taken out
Overview
Things Happen needed a campaign to differentiate themselves from the rest of the Life Insurance market that would continue to raise their brand awareness and increase the amount of policies being generated.
Working with our dedicated creative team, Vouch Global managed, scripted and directed the on location shoot where influencers Calum Best and Megan Rose Lane’s stories were captured.
Once captured, video were put into post production for Paid Social advertising, cutting different versions for different platforms, and aspect ratios to offer the best seamless experience when viewed at different stages of our Marketing funnel.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
High quality leads driven, growing the Things Happen database.
Awareness driven sharing the importance of life insurance with younger audiences across social using touching stories from 2 different angles.
Content amplified through email campaigns and organic social content.
Content amplified through email campaigns and organic social content.
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