Octasmart -
Amplifying the Dormeo & Octasmart mattress brands through global markets

Using our ‘ONE STORY’ approach we were able to truly understand the cultural nuanses of each market we were active within as opposed to simply translating messaging.  This approach helped us increase client revenue by 150% within two months of taking over from the previous agency.

Before getting going with the output of any paid media platform selection, content creation, messaging, targeting and copyrighting, we began with deep insights to first party and third party data segments. First, we analysed the pre-existing CRM data of Dormeo and Octasmart, within our ‘LIFESTORY’ technology platform. From this insight we were able to identify key areas across the globe, down to town level that had a higher propensity to purchase mattresses within a particular time frame and by a particular channel.

Following this, we further analysed these segments to better understand who they may be, where they may be from, their marital status, income level and other key  demographic information to aid our paid media strategy and targeting.

Finally we used our suite of social insight and demographic tools to gain insight into the conversation around mattress brands, sleep in general, who was having these conversations, where they lived and who influenced them socially.

From these deep levels of data and insights we were able to put in place a very detailed and highly targeted global, Go to market strategy, based across our four key audience pillars.