AV. Return on ad spend
Return on investment
Leading UK streetwear clothing brand, GRAFT3R, is uniquely rooted in the DNA of British youth lifestyle and culture. The brand embodies the traits of hard work and dedication to inspiring its followers to strive for greatness.
By harnessing the power of up-and-coming influencers within the music and football scene, the brand has gone from strength to strength. With rising stars like OFB, Morrisson and Phil Foden wearing key collections, GRAFT3R is established as a “brand to watch” within the UK streetwear scene (Complex, 2021).
After two years of solidifying an online presence, the brand was ready to take things to the next level with a new website as well as wanting to increase advertising spend whilst launching three new clothing collections with key talent, Morrisson, OFB and Rhian Brewster.
Taking on learnings from previous campaigns, a carefully crafted paid media strategy was implemented.
Each collection was launched at separate stages throughout the year, generating demand to maximise sales impact. A variety of UCG, static and video ads ensured content was constantly refreshed and engaging.
Following a successful test and learn approach, the variety in content, meticulous ad optimisation and key influencer promotions received a huge response across TikTok, Snapchat, and Instagram, achieving a ROAS well above industry average.