case study
Creed -
Growing Creed's social awareness
Creed Fragrances the luxury perfume house dedicated to the artisan fragrances for men and women, began it’s story in 1760, being worn by King George III, before relocating to France in 1854, when Napoleon III appointed Creed as an official supplier to the royal household.
Real engagement whilst growing Creed's social awareness
30%
Sales inc. influencer campaigns
+30%
Sales following social media engagement
1,800
New monthly email leads
50%
Social community growth
Brand
Creed Fragrances
Sector
eCommerce
Overview
Vouch were appointed to provide the annual social strategy for Creed, to manage the social community for and identify micro and macro influencers in order to deliver a campaign relevant to their target demographic.
Grow the brand and deliver in store solutions for the launch of the new Mayfair, London flagship store.
Vouch managed the social community for Creed, predominantly across Instagram, Pinterest & Facebook. Aesthetics were key and strategic partnerships with relevant influencers allowed the Creed community to grow 50% within the first 3 months of activity.
High performing hospitality marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in hospitality
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Our Solution
Vouch worked with over 10 high profile influencers that were real advocates of creed fragrances. Through this content we were able to create a campaign called #MYCREED where each influencer told a story about their journey, experience and and feelings towards their ‘personal’ signature smell.
This was seeded to millions in order to raise awareness, which ultimately led to a 50% increase in digital sales.
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