CREED CASE STUDY

GROWING CREED'S SOCIAL AWARENESS

REAL ENGAGEMENT WHILST GROWING CREED’S SOCIAL AWARENESS

Creed Fragrances the luxury perfume house dedicated to the artisan fragrances for men and women, began it’s story in 1760, being worn by King George III, before relocating to France in 1854, when Napoleon III appointed Creed as an official supplier to the royal household.

Creed continues their legacy today focusing heavily on the legacy of ‘From Father to Son’.

INVOLVMENT

creed-fragrances-digital-marketing

THE CHALLENGE

Vouch were appointed to provide the annual social strategy for Creed, to manage the social community for and identify micro and macro influencers in order to deliver a campaign relevant to their target demographic.

Grow the brand and deliver instore solutions for the launch of the new Mayfair, London flagship store.

DATA AND INSIGHTS

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OUR SOLUTION

Vouch managed the social community for Creed, predominantly across Instagram, Pinterest & Facebook. Aesthetics were key and strategic partnerships with relevant influencers allowed the Creed community to grow 50% within the first 3 months of activity.

VOUCH worked with over 10 high profile influencers that were real advocates of creed fragrances. Through this content we were able to create a campaign called #MYCREED where each influencer told a story about their journey, experience and  and feelings towards their ‘personal’ signature smell.

This was seeded to millions in order to raise awareness, which ultimately led to a 50% increase in digital sales.

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