case study
ZENii - Digital transformation for ZENii
Founded by leading UK Skin Doctor, Dr Johanna Ward, ZENii’s award winning skincare and supplement products are formulated to deliver the very best in clinically proven results, supporting anti-ageing, wellness and overall skin health.
Amplifying growth in a hyper-competitive market
3,067%
Increase in web users
1525%
Increase in online sales
Brand
ZENii
Sector
eCommerce
Services
Paid Social
Website Rebuild
Product Photoshoots
Campaign Strategy
Overview
With the skincare industry becoming more and more competitive, the goal was to streamline the ZENii’s eCommerce capabilities and bring the brand in line with today’s digital landscape.
A full digital transformation – including a brand new website design and build, high quality product photoshoots, an online skin health questionnaire, cutting edge paid social campaign, and a robust data tracking solution.
Combining social audits to profile the brand’s target audience, an analysis of how prospects shop for skincare online, and a review of key competitor activity, ZENii’s new website was primed and ready to drive sales, whilst staying true to the brand’s clinical nature.
High performing eCommerce approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in eCommerce
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of purchases
Our Solution
The new website and digital strategy added instant impact – achieving a record-breaking month in terms of sales in January. The paid social campaign strategy generated awareness to new audiences using video content, while conversion-focused static images were retargeted to engaged prospects.
With a 3067% increase in new website users, the ads stimulated interest with relevant prospects and generated huge amounts of traffic to the site. With a quick and clean user experience, the new website produced a 1525% uplift in sales compared to the previous site – the kind of results we love to see!
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