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Vagabond Wines, a leading UK wine bar brand, chose Vouch as their creative and performance digital marketing agency in September 2022 – with a key focus on driving bookings through Paid Social and Google Ad campaigns to help them scale up.
Primarily viewed as just a wine bar, Vouch were tasked with expanding Vagabond Wines’ audience by showcasing all of the brand’s USPs and encouraging customers to book online.
To gather insights we audited their current paid media ad account structure and improved tracking capabilities. We identified opportunities to improve performance and introduced custom booking events, providing more accurate performance data.
We implemented new audience targeting and produced new ad creative and copy based our learnings and expertise in hospitality marketing. Following rigorous ad optimisation, the new ad content proved hugely successful, recording record breaking numbers of bookings in November.
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