THE RUM KITCHEN CASE STUDY

GROWING ORGANIC TRAFFIC FOR THE RUM KITCHEN BY TARGETING NON-BRANDED SEARCH TERMS

GROWING ORGANIC TRAFFIC FOR THE RUM KITCHEN BY TARGETING NON-BRANDED SEARCH TERMS

The Rum Kitchen is a Caribbean restaurant, and cocktail bar with 4 locations in Soho, Shoreditch, Brixton & Brighton. 

INVOLVMENT

THE CHALLENGE

The Rum Kitchen was ranking for very few non-branded keywords, and branded keywords e.g. “The Rum Kitchen” were bringing in 95% of organic traffic. As well as this the website was slow, and performed poorly from a UX & conversion rate perspective. 

One of the main focuses for The Rum Kitchen was achieving higher keyword rankings for non-branded keywords e.g. ‘Caribbean restaurants in Soho’, this opens up the brand to audiences who aren’t familiar with The Rum Kitchen brand.

DATA AND INSIGHTS

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OUR SOLUTION

Prior to any SEO work, we carried out a comprehensive site audit looking at all aspects of the website from an on-page, off-page and technical SEO perspective. This highlighted the main website issues, and lays a clear roadmap for the work to come over the first few months of the project. 

On-page optimisations, digital PR, backlink outreach all worked together to gain higher rankings for non-branded search terms targeting the different Rum Kitchen venues. 

CRO, and a review of the user journey flow around the website was carried out to improve the conversion rate of website visitor to completed booking.

 

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