INCREASE IN UNIQUE VISITORS
BOUNCE RATE REDUCED
INCREASE IN WEB BOOKINGS
DWELL TIME INCREASED
INCREASE IN ORGANIC SEARCH TERM RANKINGS
MOM INCREASE IN EMAIL CRM DATA
The Cocktail Club is one of London’s last standing, wild and extraverted venues. From their nostalgic swinging bar lamps to theatrical ice-throwing bartenders, people leave TCC with a story to tell the following morning, that they would rather forget if they were anywhere else.
TCC wanted to redesign their website and overall brand aesthetic. The focus was to create a website that not only mirrored the nature of their bars but also drove an increase in bookings.
Alongside the website, TCC wanted to create a brand video that truly caught the brand look and feel in a high energy, high impact way.
Vouch helped by creating a website with a clear identity and innovative integrations for added performance (such as the Cocktail Creator App, integrating into Design My Night, Airship and Toggle), whilst focusing heavily on bringing the TCC evening experience through to the design of the website.
Whilst the website was being developed Vouch Studio filmed and edited the brand video for the homepage which encapsulated the true vibe of TCC in 30 seconds. This amplified the vibrancy of the homepage, whilst providing new content for TCC paid social ads.
As a result, online booking covers rose by 40%, the average site dwell time increased by 52 seconds and the website is now being found for 60% more search terms than it was appearing for before.