RETURN ON ADVERTISING SPEND
REFY Beauty is an e-commerce beauty brand that cosmetics & encourages everyone to be confident enough to celebrate themselves and embrace their natural beauty. They are currently established in over 180 Sephora stores in the US, and will be launching in the first UK Sephora store in 2024.
To ideate & execute on paid media campaigns for REFY’s Black Friday Sale. With the initial goal of generating £1,200,000 in revenue over the Black Friday & Cyber Monday weekend.
Prior to Black Friday we restructured the paid social ad accounts to produce a better full funnel strategy from Top Of Funnel awareness & engagement activity through Middle Of Funnel retargeting/conversion focused ads, and Bottom Of Funnel Add To Cart campaigns.
We worked closely with the REFY team to produce creative assets that were on brand, and delivered the correct message at every stage of the campaign.
The original daily media budgets were scaled over 300% throughout the weekend due to high performance to produce more ROI.