case study
REFY -
Record breaking black Friday
REFY Beauty is an e-commerce beauty brand that cosmetics & encourages everyone to be confident enough to celebrate themselves and embrace their natural beauty. They are currently established in over 180 Sephora stores in the US, and will be launching in the first UK Sephora store in 2024.
A record breaking black Friday
Following our campaign and work with REFY, the brand recorded a record breaking black Friday.
45%
CPA Reduction
200%
Revenue growth
7x
ROAS
48,012
Total sales
Brand
REFY
Sector
eCommerce
Services
Paid Search
Paid Social
Content Creation
Tracking & Reporting
Overview
To ideate & execute on paid media campaigns for REFY’s Black Friday Sale. With the initial goal of generating £1,200,000 in revenue over the Black Friday & Cyber Monday weekend.
Prior to Black Friday we restructured the paid social ad accounts to produce a better full funnel strategy from Top Of Funnel awareness & engagement activity through Middle Of Funnel retargeting/conversion focused ads, and Bottom Of Funnel Add To Cart campaigns.
We worked closely with the REFY team to produce creative assets that were on brand, and delivered the correct message at every stage of the campaign.
The original daily media budgets were scaled over 300% throughout the weekend due to high performance to produce more ROI.
High performing eCommerce marketing approach
Gathering Insights and Channel Audit
To improve tracking capabilities
Producing New Creative Content
Highlighting the unique experiences in eCommerce
Optimising Audience Targeting
Optimising and improving marketing performance
Performance Tracking
Tracking the record breaking number of bookings
Notes of creativity in every booking
Our Vouch Creative team prepared new creative assets to promote the venues across social channels to promote the venues across social channels.
To feed our appetite for performance, we tested each creative with countless alternatives, message and audience targeting with each iteration to achieve record breaking online booking numbers for REFY.
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