RANDY COW CASE STUDY

DIGITAL ACTIVATION FOR RANDY COW SWIMSHORTS

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TURNING BROWSERS INTO BUYERS FOR RANDY COW

Randy Cow, the men’s and kid’s swimwear brand with the waterproof pockets, helping keep the wanderlust alive.

The stylish yet comfortable fitting swim shorts are the new must-haves for pool party animals.

Made from 90% recycled polyester (12 bottles are used for every pair) and 10% spandex, the shorts – along with Randy Cow’s awesome packaging – are free from single-use plastic.

INVOLVMENT

THE CHALLENGE

To introduce Randy Cow into the consumer market as a high -end sustainable swimwear brand for men and kids.

As a new brand, the team appointed Vouch to support in driving brand awareness, sales and loyalty through paid social channels, Google Shopping and Display advertising.

DATA AND INSIGHTS

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OUR SOLUTION

We started with a full social audit for Randy Cow, profiling against their competitors. From this insight, we established a demographic understanding of who their typical consumer was, where they were from and what else they purchased.

With this insight we built highly targeted paid social and Google shopping campaigns

Successful awareness and conversions campaigns were set up for Paid Social, focusing on driving awareness for not only the products themselves, but also the ethical recycled material and manufacturing method used to make the swim shorts.

Additional USPs such as the revolutionary waterproof pocket and matching kids designs also helped with conversions through our Retargeting strategy.

By using a mix of video and imagery content, a steady stream of conversions came through both Paid Search and Social, all whilst raising awareness of Randy Cow to the premium swim shorts market.

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