COST PER QUALIFIED LEAD REDUCTION
NEW MONTHLY EMAIL LEADS
UPLIFT IN POSITIVE BRAND SENTIMENT
MEDIA SPEND MANAGED (6 MONTHS)
Pacaso, a tech-focused real estate company dedicated to making luxury second home ownership achievable for more people. They have modernised the co-ownership model offering luxury properties in some of the most sought after locations across the globe for 1/8th the cost.
Pacaso lacked brand awareness across the UK, MEA, and EPAC, which led to an unsustainably high CPL. Our challenge was to bring Pacaso to new audiences, and change perceptions of the co-ownership real estate model whilst driving a reduction in CPQL (Cost Per Qualified Lead).
Prior to any marketing campaigns we wanted to fully understand the Pacaso target audience, this proved especially important when it came to understanding the purchasing behaviour of affluent individuals that don’t typically use technology and social media in the same manner as general consumer. We did this using audience demographic insight tools, and third party data providers.
Our marketing campaigns were based purely on quality and so we continuously enriched our lead data with third party technology. We led Pacaso to focus on our core metric as being CPQL (Cost Per Qualified Lead), as opposed to just a cost per lead. The leads we generated were slightly more expensive, but they had a higher propensity to convert to a sale due to the high quality nature of our leads, generated through PPC & paid social.