PACASO CASE STUDY

79% CPA REDUCTION FOR B2C LEADS

79% CPA REDUCTION FOR B2C LEADS

Pacaso, a tech-focused real estate company dedicated to making luxury second home ownership achievable for more people. They have modernised the co-ownership model offering luxury properties in some of the most sought after locations across the globe for 1/8th the cost.

INVOLVMENT

THE CHALLENGE

Pacaso lacked brand awareness across the UK, MEA, and EPAC, which led to an unsustainably high CPL. Our challenge was to bring Pacaso to new audiences, and change perceptions of the co-ownership real estate model whilst driving a reduction in CPQL (Cost Per Qualified Lead).

DATA AND INSIGHTS

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

OUR SOLUTION

Prior to any marketing campaigns we wanted to fully understand the Pacaso target audience, this proved especially important when it came to understanding the purchasing behaviour of affluent individuals that don’t typically use technology and social media in the same manner as  general consumer. We did this using audience demographic insight tools, and third party data providers.

 

Our marketing campaigns were based purely on quality and so we continuously enriched our lead data with third party technology. We led Pacaso to focus on our core metric as being CPQL (Cost Per Qualified Lead), as opposed to just a cost per lead. The leads we generated were slightly more expensive, but they had a higher propensity to convert to a sale due to the high quality nature of our leads, generated through PPC & paid social. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor