New Era Case Study

NEW ERA INTRODUCES A NEW PAID SOCIAL STRATEGY

4.3M

SOCIAL ENGAGEMENTS

7.9M

PEOPLE REACHED

3x

RETURN ON ADVERTISING

+100%

SALES UPLIFT

NEW ERA INTRODUCES A NEW PAID SOCIAL STRATEGY

Nostalgic American headwear brand New Era appointed Vouch to drive more insights into what makes their customer tick, who they are, where they live and what their interests are.

INVOLVMENT

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THE CHALLENGE

We started by Identifying the right social audiences interests and influencers for New Era to target with paid advertising during new product launches.

In addition to this our insights were to support New Era in identifying and recruiting the right influencers that had a high propensity to like and share the brands products during social experiential and PR events.

OUR SOLUTION

Vouch created monthly social media reports for New Era, alongside running paid social campaigns during new product launches.

Due to the competitive nature of the youth demographic audience, New Era wanted to better understand this audience and how they engage with content and brands across the social landscape.

From these in-depth, actionable insights, New Era were able to bring their Cost Per Engagement down to £0.03 and worked to a cost per sale of £3.75 during campaign periods.

We were able to go a step further with New Era and the fact that they run influencer events with every new launch. We supported this offline and online marketing mix by helping identify the most cut-through influencers to invite to these events.

This influencers have gone on to become brand partners and constantly push quality traffic and brand awareness mentions towards the New Era brand.

"Vouch team continue to provide us with valuable social insight & strategy in the build-up to our influencer events and paid digital campaigns."

Samantha Fogden, Head of PR & Marketing, EMEA