Having someone your audience looks up to and respects vouch for your brand or give a recommendation in the right form can have large scalable impact.
When done well, social media influencer marketing is one of the most trustworthy and scalable ways of getting both short and long term ROI.
Influencers aren’t just celebrities or the latest YouTube sensations. They come in all sorts of shapes and sizes. Every industry has influencers who their audience will seek out and listen to.