ELECTRONIC PLAYBOX CASE STUDY

ELECTRONIC PLAYBOX MAKING SCREEN TIME SOCIAL AGAIN

MAKING SCREEN TIME SOCIAL AGAIN

Immersive Gamebox – a new social entertainment gaming experience in the heart of London, Essex, Manchester and now North America is offering a new kind of 360 gaming experience.  Started by the founder of Tough Mudder, Will Dean, invites young adults, couples, families and corporates to enjoy a new form of social screen time, together.

INVOLVMENT

THE CHALLENGE

Immersive Gamebox required Vouch to drive awareness of the new venue and therefore increase bookings across their new locations through their search social channels. Reaching and engaging with diverse audiences; including corporates, families and young adults, looking for a new kind of adventure activity.

DATA AND INSIGHTS

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OUR SOLUTION

To introduce the new immersive gaming experience to the fast-growing social entertainment industry, Vouch started by helping establish Immersive Gamebox across social media through showing the various games that could be played in first person mode. By creating relevant content for families, young adults and corporates, we were able to continuously drive these audiences through their targeted funnels.

Once we had established a loyal CRM base, our focus transitioned to amplifying conversions and loyalty through strategic email. This helped us increase the frequency of visits per person.

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