Through gathering, cleansing, aggregating and nurturing billions of lines of behavioural, first party, third party and demographic data, we remove the guesswork and are able to constantly iterate campaign success, whilst delivering tangible ROI over time.
All our clients receive a fully automated reporting suite if they don’t have one, or an audit and enhancing of your existing one if you do.
Our data services include:
We understand that there is no one size fits all approach to targeted marketing for a particular culture, however through our proprietary technology and other third party tools, we are able to connect with and convert potential customers through EMPATHY.
Our data-led EMPATHY approach allows us to gain a true understanding of cultures and sub-cultures. We do this through demographic analysis, audience insights and CRM customer look-a-like builds.
Our Approach:
– EMOTIONAL – Social & Demographic listening.
– COGNITIVE – The customer’s experience is never the same as we see it.
– COMPASSIONATE – Pivoting and iterating creative to align closer to the customer’s needs and wants via our emotive driver analysis.
Using our proprietary technology ‘ONE STORY’, we are able to interweave multiple behavioural, demographic and social insight data sources.
Through better understanding of the target customer and their pain points, we are able to ensure our creative output and copywriting speaks directly to them, along with their required product or service needs. Going straight from the awareness to the consideration stage of your target customer, through deep data targeting.
Data insights are always the first piece of work we deliver together. This will dictate the paid media creative, messaging and content we deliver, the influencers we recommend aligning with, and how we position our advertising across the relevant social channels for cost-effective sales and maximum ROI.
Our social insight analysis will be based on qualitative and quantitative social data. We combine our research with insight direct from your brand, including estimated income, geographic location, and demographic data, cross referencing these data points with those of your closest competitors.
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