Of all our services, Art Direction is the most difficult to capture in words as there is no secret formula for it, it is completely people powered.
We’re not just looking at what our clients want. We’re looking beyond that. Looking at new technology, new ideas, new platforms, trends, new ways of thinking – and converting all that into world class creative.
The art director’s role can be compared to that of a storyteller. They must use their words as wisely and creatively in order for the audience members’ to empathetically feel connected, understanding or laughter- which all come from an emotional level reached with good design choices, such as typography, video style, lighting or even music decisions.
Our Restless Minds ensure our creative concepts are kept fresh, truly innovative and effective in driving business results.