It comes as no surprise, since nearly every single social media platform has been doing the exact same thing; YouTube is late to the party.

But, with 2 billion users worldwide and 5 billion videos consumed every day, YouTube has a huge opportunity to gain a big slice of the social eCommerce pie.

If successful, YouTube can really shake things up by integrating a comprehensive video shopping experience where creators will be able to display product tags in their videos and direct prospects to website product pages. Watch out, Facebook!

Source: Bloomberg