What Next for YouTube?

What Next for YouTube?

Jumping on the social media eCommerce bandwagon, YouTube is testing product tags and aims to become the next big social shopping destination.

It comes as no surprise, since nearly every single social media platform has been doing the exact same thing; YouTube is late to the party.

But, with 2 billion users worldwide and 5 billion videos consumed every day, YouTube has a huge opportunity to gain a big slice of the social eCommerce pie.

If successful, YouTube can really shake things up by integrating a comprehensive video shopping experience where creators will be able to display product tags in their videos and direct prospects to website product pages. Watch out, Facebook!

Source: Bloomberg



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