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In a survey of 12,500 people, Facebook has shared insights into emerging trends in eCommerce and digital engagement. Looking at the UK data, let’s get right into the findings that matter most to us Restless Marketers.
• 80% of consumers are actively looking for convenience:
As we increasingly seek out and pay for products and solutions to simplify our lives, brands have new opportunities to play a truly meaningful role in people’s lives.
• 50% say social media has allowed them to deepen relationships with brands:
We are increasingly looking to feel connected to brands through immersive and interactive experiences.
• 53% are members of an online community:
We’re building real communities that cannot be found on a map. Online communities are growing in importance, and 38% are open to brands contributing to their online communities.
• 88% believe technology and social media has made it easier for people to start a new business:
From interacting with customers to promoting products, digital tools are increasingly enabling us to unlock economic opportunities. [/xen_text][vc_empty_space height=”45px”][vc_single_image image=”12495″ img_size=”large” alignment=”center”][vc_empty_space height=”45px”][xen_text text_style=”p-style-medium”]
So what does this all mean for us at Vouch? In a word, opportunities!
We know that marketing is an exchange process; provide value in the form of convenience and receive a timeless place in the customers’ hearts and wallets.
Change is coming thick and fast across the various social platforms. We love to innovate and find new ways to improve. Social media is extremely powerful for businesses at all stages of their journey; it helps connect with customers and grow. We’ve seen the results first hand, and love to scale up our clients’ businesses.
Read the full report here: Facebook
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RESTLESS MARKETER NEWSLETTER
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The Leading Digital Marketing Newsletter. Digested in 5 Minutes, Designed For Restless Marketers, by Restless Marketers.
Direct to your inbox from our Restless Minds every Tuesday morning at 8am GMT.
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