‘Web 3.0’ has been around since 2006, but what was once view by industry experts as a ‘dream’, is becoming closer to reality with advancements in tech, and a shift in how users are searching for information online.
No-one really knows the future of the digital landscape, but signs of fundamental change are appearing all around us. Many people now use ‘digital assistants’ residing in their homes (Google Assistant, Amazon Alexa), and the way we consume information isn’t as cookie-cutter as it once was.
There is no doubt that search engines will play some role in helping people gain access to this information, but as a Search Engine Marketer picking up on the search trends early, and understanding how and why content ‘ranks’ is going to be key.
General consensus is that Web 3.0 will usher in an entirely new way of creating websites, interacting with them, and utilising the data that these interactions generate.
What do Search Engine Marketers need to know?
Web 3.0 will change how people search, and how queries are displayed. We have seen this more in recent years with Google Hummingbird and RankBrain algorithm updates.
Web 3.0 will bring a new way of creating and owning digital assets. Old static web-pages will be replaced by hyper-personalised experiences with custom messaging and media formats.
AI-powered digital assistants are changing user behaviours. Search Engine Marketeres should focus on creating the right digital assets for their users, and making sure search engines can locate and serve this content as seamlessly as possible.
Source: Search Engine Watch