How to use influencers to target Generation Z
Avoid traditional advertising
Rather than using influencers to blatantly advertise your products, it is sensible to ask them to create engaging content that subtly mentions your brand. Those within Generation Z are all too familiar with social media ads, and they tend to ignore them most of the time.
However, they follow particular icons who they trust, and so long as the influencer slides your ad naturally within otherwise useful and entertaining content, the process should work well.
Create shareable content
One of the best things about Generation Z is that they are used to sharing amusing or entertaining content with their friends on social media platforms.
Be sure that any influencers you contact regularly achieve a high number of shares, and with a bit of luck, Generation Z will essentially promote your brand or product amongst themselves.
Target Generation Z using multiple platforms
Most people within Generation Z will use an array of different social networking platforms, but there are still plenty of folks out there who favour one over another.
Do not make the mistake of thinking you can reach every member of Generation Z using Facebook or Twitter alone. Instead, your marketing team should look to source influencers who command considerable audiences across many platforms including:
- And many more