Using influencer marketing to market to generation Z
People who make up Generation Z are generally considered to be those reaching adulthood in the second decade since the millennium. Those within Generation Z have grown up with the internet, and they’re a little more tech-savvy than their predecessors.
Influencers have become a significant part of marketing success for businesses and entrepreneurs wishing to promote their products or services to people within that niche, and so we’re going to offer some ideas and advice within this article that should help digital marketing teams to achieve the best possible results.
What is influencer marketing?
Influencer marketing is the process of building relationships with YouTube stars, industry authorities, social media icons, and anyone who commands a considerable and relevant audience online.
Companies can strike deals with these influencers and recruit them to help promote their brand, products, or services in either a direct or indirect manner.
For instance, let’s presume you run a business that produces and sells video camera products. You could ask YouTube creators to use, review, or just mention your brand within their videos, and that would help to point their audience in the direction of your organisation. You get the idea, right?
How to use influencers to target Generation Z
Avoid traditional advertising
Rather than using influencers to blatantly advertise your products, it is sensible to ask them to create engaging content that subtly mentions your brand. Those within Generation Z are all too familiar with social media ads, and they tend to ignore them most of the time.
However, they follow particular icons who they trust, and so long as the influencer slides your ad naturally within otherwise useful and entertaining content, the process should work well.
Create shareable content
One of the best things about Generation Z is that they are used to sharing amusing or entertaining content with their friends on social media platforms.
Be sure that any influencers you contact regularly achieve a high number of shares, and with a bit of luck, Generation Z will essentially promote your brand or product amongst themselves.
Target Generation Z using multiple platforms
Most people within Generation Z will use an array of different social networking platforms, but there are still plenty of folks out there who favour one over another.
Do not make the mistake of thinking you can reach every member of Generation Z using Facebook or Twitter alone. Instead, your marketing team should look to source influencers who command considerable audiences across many platforms including:
- And many more
Generation Z already makes up a significant percentage of all online purchases, and that will only grow and improve in the future. Targeting Generation Z through influencer marketing is an investment that could continue to reap rewards for many years to come, and so now is the best time to start building relationships and promoting your brand to this demographic.
Brand awareness and trust are essential for reaching out to Generation Z, and using their favourite influencers is the single best way to build lasting relationships and positively alter the perception of your company.
Get started today if you don’t want to fall behind your competition!