Tips For Using Influencers With Food And Drink Brands
Food and drink brands have a wide range of unique influencer marketing opportunities because most people always have some kind of drink or snack on hand whether they’re at work, on a commute or even relaxing at home. As a result, this makes an influencer marketing agency a great choice for promoting your food and drink products, but how can you optimise these campaigns and what kind of choices do you have available? Let’s take a closer look at some interesting and effective food and drink influencer marketing techniques.
Short Tasting Videos and Content Pieces
A great way to show how good your food and drink products are is to actually record people trying them out. This is a great way to utilise influencer marketing especially if they’re short-form videos on social media platforms such as Instagram. They’re quick, they get to the point and they’re very simple to create. You can reach out to influential people on social media platforms, or you could consider speaking to lesser-known influencers on platforms such as YouTube which are designed with video content in mind.
Finding the right influencers for this can be tricky as you ultimately want the reviews to be positive. In fact, many influencers may already be interested in trying your products as a source of content for their social media platforms, YouTube channel or even their blog. However, sponsoring those types of videos and content is a great way to build relationships with influencers and also increase the chances of receiving positive feedback that can grow your brand.
Reaching Out to Specialised Audiences
It may sound surprising but food and drink brands can have a healthy relationship with influencers that are part of specialised or niche audiences that one wouldn’t typically associate with their food and drink brand. A great example would be the success between energy drinks and sporting brands. The idea that energy drinks can fuel the physical and mental activities of consumers is a small link, but also a very powerful one that can have a drastic impact on the marketing and influencer opportunities available to a food and drink business.
While it might be hard to find a link with specialised audiences, there are many unique opportunities when it comes to working together with an influencer marketing agency and connecting with niche audiences. It opens you up to an entirely new market and is a great way to build your brand image away from the congested mainstream markets. There’s also a healthy link between your company that is looking for exposure and content creators and influencers who are looking for ways to grow their own audiences.
Hosting Events to Showcase Your Brand
Another great way to show off your brand is to set up an event and attract influencers. This option gives you many possibilities and is also a fantastic way for influencers themselves to take advantage of networking opportunities. Here are a couple of options available if you decide to host an event for your food and drink brand:
- Commissioning posts on social media, blogs and YouTube to grow your brand
- Experience social media growth with people talking about the event on platforms like Twitter and Instagram
- Open yourself up to new influencer marketing and networking opportunities
- Network with new prospects and form new business relationships
- Showcase and explain your new products for media coverage
Hosting an event is an effective way to promote your brand through typical channels such as the media, but it’s also a powerful tool to help you make the most of your relationships with different influencers.
Market Availability is Important
When advertising a product it’s crucial to ensure market availability for those influencers and their audiences. For instance, if you’re going to advertise your products with the help of influencers from the United Kingdom, then ensuring your product is available there will help contribute to your success. It’s always possible to set up ordering options for overseas customers, but depending on the type of influencer you work with and their audience, you’ll often see more success by ensuring that the product is available in those specific markets.
A couple of simple videos showing your chosen influencers at the store ordering your food and drink products is a simple and effective way to show audiences that your product is now available at their local supermarkets and grocery stores. However, if you’re advertising a restaurant or a chain, then this might be a little more difficult and as such, you should try to stick to influencers who are active in markets that you’re able to serve.