Top tips for Influencer marketing success in 2019
Influencers will play a significant role in digital marketing success for both B2B and B2C brands during 2019. While finding the right influencers is sometimes challenging, the top tips listed on this page will help promotional teams to ensure they take the best approach as we move through the new year.
Use this article as the starting point for creating your strategy, and your business should have no issues when it comes to benefiting from this latest influencer trend.
1: Know what you want to achieve
Knowing what your company hopes to get out of the process is one of the most important things to consider when engaging in influencer marketing.
Are you trying to promote brand awareness, or do you have a product for which you need to increase sales? Your answer to that question will determine the types of influencers you may wish to contact.
Create a strategy and a list of objectives before you push ahead as that will save time while also ensuring your brand targets the most suitable influencers for your target market and goals.
2: Start small and build
Don’t expect your prospects to improve overnight with influencer marketing. Maybe you decide to contact a famous YouTube vlogger and ask them to review or promote a product. A single influencer is unlikely to make a startling difference to your results.
However, building many different relationships with influencers could turn your luck around. Start small, maintain rational expectations, and continue expanding your program until you see the outcomes you desire.
3: Be open with influencers about your ambitions
If you want influencers to have the biggest impact possible on your digital marketing campaigns, it doesn’t make sense to withhold information about what your company aims to achieve.
Be sure to let them know about your goals and ambitions, and remain transparent when it comes to how you would like the individuals to promote your brand or products. If you’re unsure, ask the influencers to provide your digital marketing team with a plan of action that details how they will advertise your business to their audiences.
4: Align influencer content
Asking an influencer to share or create content that is not aligned with their interests or niche is never a wise move. The audience will notice that the content seems out of place, and thus, they are less likely to pay attention or engage in the call-to-action.
Pay attention to the themes, niches, and content types the influencer usually creates, and always listen to their ideas and feedback for the best outcomes.
No matter how your brand decides to approach influencer marketing during 2019, the top tips above should stand your business in good stead and ensure you don’t waste type on digital endeavours that don’t produce the desired results. Remember all this advice as you move through the next twelve months, and you should notice a vast improvement in both awareness, trust, and sales.
Share this post with everyone in your marketing team, and make sure you come back here for more tips and tricks in the coming weeks. Good luck!