Since the launch of the social media platform, TikTok has only enabled sponsored ads. With the new Spark Ads becoming available soon, businesses will be able to boost relevant organic posts, even if the video was produced by another creator.
TikTok thrives on authenticity and user generated content. If an influencer features a brand or product in their video, the brand can boost this content to reach a wider audience and gain more views, likes and followers.
At Vouch, we know that native content often feels more authentic than ads, and therefore fits more seamlessly into the TikTok scrolling experience. Of course, normal sponsored ads are great to achieve a certain goal, such as conversions or link clicks, however some brands may be looking to grow their presence on TikTok first, so being able to amplify organic content may be the best place to start.
Source: Marketing Dive