TikTok is expanding its in-stream shopping tools, with testing taking place across Europe.
Now with more than 800 million monthly active users, TikTok has huge potential for advertising. Not to mention that 50% of TikTok users are between the ages of 16-24, making it particularly powerful to reach younger audiences.
However as one of the newer social media platforms on the block, TikTok is now looking to capitalise on monetisation opportunities through ad revenue, providing more competition for the likes of Facebook, Snapchat and YouTube.
We know that TikTok has been testing eCommerce links within video clips for some time now, but it’s also been working on live-stream shopping events and an integration with Shopify to pull through product ads in-app.
So far, TikTok has proven great for generating brand awareness through viral trends, but an in-app shopping experience, fully integrated with eCommerce platforms such as Shopify, could be a gamechanger. Watch this space…
Source: Bloomberg and Social Media
