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Social Insight

Social media insight is the first place we start when working together.

This will dictate the content we produce, the influencers we use and how we position your marketing message across the relevant social channels for cost effect sales and maximum ROI.

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Audience First

Social insight activity will be based on qualitative and quantitative social data. We combine our research with insight direct from your brand, including estimated income, geographic location and demographic data.

 

Our bespoke Social Listening services produce intelligence reports on what your new and existing audience is talking about, which can then be converted into actionable insights.

 

Experts at understanding your competitor’s and audience’s.

Social Media Insight
It’s all about knowing your audience and understanding their needs and behaviour.
The insights we give our clients help shape how they communicate with their target audience and let them build strong, long-lasting relationships with consumers.
Our Qualitative and Quantitative Research Provides Insights Into:

Social media profiling and influence:

  • Identifying and mapping key groups talking about a brand or category
  • Profiling influential contributors to help design outreach programmes

Category understanding:

  • Providing a deep understanding of specific categories and consumer segments
  • Research that identifies trends, habits, motivations, usage, and attitudes

Brand health and equity:

  • Looking at consumer perceptions of brands, products and competitors across social media
  • Identifying if perceptions reflect the right brand promise and positioning

Customer experience and satisfaction:

  • Using social media as a source for feedback to benchmark customer satisfaction and trust
  • Assessing the effectiveness of clients’ social media CRM

Marketing and communications effectiveness:

  • Using pre-campaign insights to improve reach and impact of marketing spend
  • Measuring the reach of both online and offline campaigns and identifying areas for improvement

Reputation:

  • Identifying key drivers and potential risks through crisis insights and reputation benchmarking
  • Improving knowledge through news and survey datasets and social media mentions
We tailor our social media insights approach to fit your needs and meet your brand goals. Find out how we can give you meaningful and relevant insights that’ll help you build stronger relationships with your audience.